What is an SEO audit?
An SEO audit checks the technical basics that decide whether search engines can find, read and trust your website, and how it looks when people find or share it. Most of these are one-time settings in your hosting, CMS or DNS, so fixing them once helps every page.
This audit reads your homepage, robots.txt, sitemap and public DNS records, exactly what Google and any visitor can see. It doesn’t log in, change anything or crawl your whole site.
What to fix first
- Anything red under Search engines. A “noindex”, a robots.txt that blocks everything or pages answering the wrong status can keep you out of Google entirely.
- HTTPS and redirects. One secure address (https, with or without www, not both) keeps all your links and ranking signals together.
- Title, description and share card. They decide what people see in Google and on social media, so they directly affect clicks.
- Email authentication. SPF and DMARC protect your domain from being used in phishing and help your own emails reach the inbox.
Beyond the audit
Technical health is the foundation, but rankings also depend on links from other websites. Check your Domain Rating to see how strong your backlinks are, and run a speed test to see how fast your pages load on phones.
SEO Audit FAQ
What does the SEO audit check?
29 things in five groups: security and access (HTTPS, redirects, one host, security headers, mixed content), search engines (indexing, robots.txt, sitemap, title and description, canonical, structured data, 404 pages), sharing (share card, site name, favicon), mobile and speed (viewport, zoom, language, compression, page weight) and trust (privacy and contact pages, SPF, DMARC and mail host).
Is the SEO audit free?
Yes. Audit any website for free without signing up. Results are kept for a few minutes, so running it again right away shows the same report.
Does it change anything on my website?
No. It only reads your homepage, robots.txt, sitemap and a made-up address (to see how missing pages answer), and looks up your public DNS records, the same things any visitor or search engine can see.
Which pages does it check?
The homepage, plus the site-wide files around it: robots.txt, the sitemap and the favicon. Most of these settings apply to the whole site, so fixing them on the homepage usually fixes every page.
I fixed something. How do I check again?
Wait a few minutes (reports are reused for 10 minutes) and run the audit again. If you use a CDN like Cloudflare, purge its cache first.
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