Free SEO audit

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29 checks for HTTPS, redirects, indexing, meta tags, share cards, security headers, mobile and email, each with how to fix it.

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29 checks with fixes

88/100

SEO audit

builtbyindies.com

builtbyindies.com · 4.7 s

Security & access 5/6 passed

HTTPS redirect Fail http://builtbyindies.com shows the page without moving to https://.

Visitors and old links that use http:// should land on the secure https:// version.

How to fix: Add a permanent (301) redirect from http:// to https://. In Nginx: return 301 https://$host$request_uri; in the port-80 server block. On Cloudflare: turn on “Always Use HTTPS”.

HTTPS Pass https://builtbyindies.com loads over a secure connection.

Browsers mark sites without HTTPS as “Not secure”, and Google prefers secure pages.

Reachable Pass https://builtbyindies.com answered HTTP 200 in 1.8 s.

The homepage must answer quickly with a normal page so people and search engines can see it.

One host Pass Both builtbyindies.com and www.builtbyindies.com end on builtbyindies.com.

The site with and without www should end on the same address, so links and ranking signals aren’t split in two.

Security headers Pass HSTS, nosniff, frame protection and Referrer-Policy are all set.

A few response headers protect visitors from common attacks like clickjacking and protocol downgrades.

Mixed content Pass Every image, script and stylesheet loads over https.

An https page that loads images or scripts over http:// gets warnings or broken parts in browsers.

Search engines 6/8 passed

Missing pages Fail A made-up address answered HTTP 200.

Pages that don’t exist should answer “404 Not Found”, or Google may index empty pages (“soft 404s”).

How to fix: Make your server or CMS send a 404 status for pages that don’t exist, instead of 200 or a redirect to the homepage.

Search snippet Warning description is long (186 characters). Title: “Launch Platform for Indie Hackers”

The title and meta description are what people see in Google’s results before they click.

How to fix: Give the page a clear title of 30–60 characters and a meta description of 120–160 characters that says what the site does.

Indexing Pass Search engines are allowed to index the homepage.

If the homepage tells search engines not to index it, it won’t show up in Google.

robots.txt Pass Found, and it lists 1 sitemap.

robots.txt tells search engines what they may crawl and where your sitemap is.

Sitemap Pass Found at https://builtbyindies.com/sitemap.xml (listed in robots.txt).

A sitemap lists your pages so search engines find new and updated ones faster.

Canonical Pass Points to https://builtbyindies.com/.

A canonical link tells search engines which address is the main one, so duplicates don’t compete.

Structured data Pass Found: WebSite, Organization, WebPage, CollectionPage.

Structured data (JSON-LD) helps Google understand the site and can add rich results like site name and FAQs.

Meta refresh Pass No meta refresh.

A meta refresh redirect is slow and confusing for search engines; a server redirect is better.

Domain Rating Info DR 43 (Ahrefs).

Domain Rating (Ahrefs, 0–100) shows how strong the site’s backlinks are compared with the rest of the web.

Sharing & branding 4/4 passed

Share card Pass Title, description and image are set.

Open Graph tags decide the title, text and image shown when someone shares the site on X, LinkedIn, WhatsApp or Facebook.

Share URL Pass og:url is https://builtbyindies.com.

og:url tells social networks the main address of the page, so shares and likes count together.

Site name Pass “Builtbyindies”.

A site name lets Google and social apps show your brand instead of the bare domain.

Favicon Pass Linked in the page: /favicon.ico?v=4.

The small icon shown in browser tabs, bookmarks and Google’s mobile results.

Mobile & speed 5/6 passed

Page weight Fail The homepage HTML is 1.4 MB (133 KB compressed).

Heavy HTML slows down the first view of the page, especially on phones.

How to fix: Move inline scripts, styles and images (base64) into separate files, and remove unused code.

Language Pass <html lang="en">.

The lang attribute tells browsers and screen readers the page’s language, and helps translation and search.

Character set Pass UTF-8.

Declaring UTF-8 makes sure accents, emoji and other languages display correctly.

Viewport Pass content="width=device-width, initial-scale=1, viewport-fit=cover".

Without a viewport tag, phones show the desktop layout zoomed out and Google treats the page as not mobile-friendly.

Pinch zoom Pass Visitors can pinch to zoom.

People with poor eyesight need to zoom in; blocking it fails accessibility guidelines.

Compression Pass Sent with Brotli (133 KB sent for 1.4 MB of HTML).

Compressing pages (gzip or Brotli) makes them several times smaller and faster to load.

Trust & email 4/4 passed

Privacy Pass Linked from the homepage (/legal/privacy-policy).

A privacy policy is required by law in many countries (GDPR, DPDP) and by Google’s ad and login services.

Contact Pass Found: mailto:team@builtbyindies.com.

A visible way to contact you builds trust with visitors and with Google’s quality raters.

Email authentication Pass SPF found, DMARC found (quarantine).

SPF and DMARC records stop others from sending email as your domain, and help your own email reach the inbox.

Mail host Pass Email goes to mx.zoho.in, mx2.zoho.in.

MX records say which server receives email for the domain, so people can email you at it.

builtbyindies.com is tracked on DomainRating.app

See its Domain Rating history, domain age, expiry and speed in one place.

Open its page

Checked 14 Nov, 6:01 am IST. Reports are reused for 10 minutes; run it again after that to see your fixes.

1Type any domain, like example.com
2We read the homepage, its files and DNS
3Get 29 checks with what to fix, in ~10 s

What you get

Everything in one result.

Security & access

HTTPS, redirects, one host for www and non-www, security headers and mixed content.

Search engines

Indexing, robots.txt, sitemap, title and description, canonical, structured data and 404s.

Sharing

The card shown on X, LinkedIn and WhatsApp, site name and favicon.

Trust & email

Privacy and contact pages, SPF, DMARC and where your email goes.

What is an SEO audit?

An SEO audit checks the technical basics that decide whether search engines can find, read and trust your website, and how it looks when people find or share it. Most of these are one-time settings in your hosting, CMS or DNS, so fixing them once helps every page.

This audit reads your homepage, robots.txt, sitemap and public DNS records, exactly what Google and any visitor can see. It doesn’t log in, change anything or crawl your whole site.

What to fix first

Anything red under Search engines. A “noindex”, a robots.txt that blocks everything or pages answering the wrong status can keep you out of Google entirely.
HTTPS and redirects. One secure address (https, with or without www, not both) keeps all your links and ranking signals together.
Title, description and share card. They decide what people see in Google and on social media, so they directly affect clicks.
Email authentication. SPF and DMARC protect your domain from being used in phishing and help your own emails reach the inbox.

Beyond the audit

Technical health is the foundation, but rankings also depend on links from other websites. Check your Domain Rating to see how strong your backlinks are, and run a speed test to see how fast your pages load on phones.

SEO Audit FAQ

What does the SEO audit check?

29 things in five groups: security and access (HTTPS, redirects, one host, security headers, mixed content), search engines (indexing, robots.txt, sitemap, title and description, canonical, structured data, 404 pages), sharing (share card, site name, favicon), mobile and speed (viewport, zoom, language, compression, page weight) and trust (privacy and contact pages, SPF, DMARC and mail host).

Is the SEO audit free?

Yes. Audit any website for free without signing up. Results are kept for a few minutes, so running it again right away shows the same report.

Does it change anything on my website?

No. It only reads your homepage, robots.txt, sitemap and a made-up address (to see how missing pages answer), and looks up your public DNS records, the same things any visitor or search engine can see.

Which pages does it check?

The homepage, plus the site-wide files around it: robots.txt, the sitemap and the favicon. Most of these settings apply to the whole site, so fixing them on the homepage usually fixes every page.

I fixed something. How do I check again?

Wait a few minutes (reports are reused for 10 minutes) and run the audit again. If you use a CDN like Cloudflare, purge its cache first.

Keep going

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